The Christian consensus has collapsed, and much of the rise of the so-called religious Nones is really the falling away of people who were only loosely attached to a church tradition. So there is a grand moment of clarification, and among the many things we need to clarify is our ability to communicate. Much of our witnessing, on the one hand, assumes that people are open and needy. It also assumes a whole series of formulae or recipes. I would argue that Jesus never talked to two people in the same way, and neither should we. So as part of the grand clarification of our generation, this is a time to reexamine our communication and see if it is as biblical as it should be.